If you feel as though your gift store hasn’t been getting the attention it deserves from both new and old customers, its appearance could be to blame. You could have the best gift items compared to your competitors but still not attract the right customers because the display doesn’t grab a passerby’s attention.
One thing every gift shop owner must always get right is how to display their merchandise which translates to the store’s general appearance.
Suppose you really want to increase your store’s foot traffic. In that case, especially now when many businesses are reeling from the effects of Covid-19 and trying out different ways to increase sales, you must get your display right to convince shoppers to pop into your store.
How to Boost Foot Traffic
Create memorable signage: Appeal to your potential customers by having the proper signage for your business. Depending on the signage policy of that particular park, be a little creative with yours and try not to follow the same style others have followed. Being unique comes with its own perks.
Get the window display right: Generally, miniature parks have pretty good traffic, and this is something you can take advantage of to make yours the most sought-after gift shop. Your window display is all you will need to get right to achieve this goal. Tell a story through the presentation and tell it well.
Your overall goal should, of course, be to acquire new customers to your store while taking care of the old ones. Make sure they have a great shopping experience, and this is something you can achieve through good customer care service.
By and large, make use of customers’ feedback to enhance their experience and meet their needs.